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Rus Coover
Rus Coover Broker
350 Veterans Way Suite 100
Carmel, IN 46032

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Rus Coover Broker

Accomplishment and Recognition

  • United States Army Veteran
  • Member, Institute of Residential Marketing since 1984
  • Founding Member, The National Builder-Realtor Council, 1985
  • Charter Member, The Builder Marketing Society, 1987
  • Chairman, Sales and Marketing Council of Metro Denver, 1984
  • Director, Homebuilders Association of Metro Denver, 1984
  • Silver Finalist, “Best Marketing Campaign”, NAHB, The “Nationals” - 1997
  • Judge, National Sales and Marketing Council’s “MIRM” Awards, Washington, D.C., 1984 & 1995
  • Former Licensed Real Estate Broker, Colorado & New Jersey
  • Licensed Real Estate Broker, Indiana

Personal Information

Rus and his wife, Shelley, recently built a new home in the Lochaven community of Noblesville and enjoy entertaining family and friends there. Their daughter and family, including their grandson, Aden, are frequently welcomed visitors from Bloomington to "Grandpa Rus's House"! Shelley, who is in education, loves working with children and mentoring others.

Although Rus was born and raised in eastern Kansas, his career has given him the opportunity to lead homebuilding teams and fill housing needs in markets as diverse as Denver, Chicago, Atlanta, Detroit, Arizona, New Jersey, New York, Pennsylvania and the Carolinas. Those who know him personally attribute his career success to "strong analytical and organizational focus, having great people skills, and doing what he says he'll do! He's a 'get it done' kind of guy!"


Kansas State University, Manhattan, Kansas 1964-1968,
Business Administration, Marketing, Economics

The Indiana Experience

In 1998, upon Rus’ arrival in Indiana, he left management and returned to “face to face” interaction with new-home buyers by going back into on-site sales counseling. This helped many achieve their dream of initial homeownership and others to parlay their former houses into homes more suitable to their current circumstances. He quickly realized that after almost 20 years in senior management positions, the “sales arena” was what had caused him to love the real estate business when he first joined it in Colorado in 1971.

“Hands on” involvement with today’s home seekers not only gave him the opportunity to learn what they wanted, but also the opportunity to develop a significant awareness of markets and price points throughout the greater Indianapolis market area. Hundreds of buyers in price ranges from $100,000 to over $700,000 in areas from Greenfield to Avon, Greenwood to Westfield and Zionsville, and Franklin to Fishers and Carmel have benefited from his market knowledge. Representing several local and national new home builders has not only given him excellent new home construction knowledge, but also substantial awareness of the existing resale markets from which
these new-home buyers move.

Other Significant Professional Experience

Vice President Atlanta Office S. Robert August & Company, Inc. - Atlanta, GA. For this nationally recognized consulting firm based in Denver, CO Rus was responsible for development of new business clientele in the southeastern United States. He advised and contributed to sales, marketing, and development strategies as a consultant to homebuilding companies throughout the United States.

President, Creative Design, Atlanta, Georgia. This division of Cort Business Services Corporation, a Berkshire Hathaway Company of Fairfax, Virginia served the homebuilding industry as one of the leading new home merchandising companies in the United States. In this position he had total P & L responsibility inculding management of operations, design, sales and marketing through his staff of approximately 50 employees in 3 regional offices including sales facilities, design studios and warehouses in Atlanta
(corporate base), Dallas and Washington, D.C.

Senior Vice President, The Zale Companies, Chicago, Illinois. This homebuilder and developer, subsequently sold to KB Homes, ranked as the nation’s 107th largest with sales of $62 million and closings of 312 homes in 1992.

Vice President New Homes, Weichert New Homes and Land Co., Inc., Morris Plains, New Jersey. In this senior position for the largest independent real estate brokerage company in the United States (1989 sales exceeded $7 billion) Coover had responsibility fort he management of over thirty new home communities with a sales and administrative staff of seventy-five in four states. 1988 sales were approximately 800 with a volume of $100 million. 1989 sales exceeded 550 with volume of $70 million.

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By Brian Wagner, General Sales Manager, Dan Ryan Builders, Charleston, South Carolina
I had the pleasure of working with Rus Coover at one of Indiana’s largest homebuilders. I was so impressed with Rus's professionalism and his heartfelt desire to help his buyers that I asked him to work with me again with a national homebuilder later that year. Rus has unparalleled background and market knowledge in the Indianapolis area market and I would not hesitate to work with him again. Rus made sales happen for me and he will for you too
By Kari and Steve S. ~ Noblesville, Indiana
Rus has over 42 years of experience in the real estate business and we have found him to be a reliable and competent source of information and advice since he is very knowledgeable in all areas of the home building and home buying process. We would highly recommend Rus to help you with your next real estate transaction.
By Marcia S. - Westfield, Indiana
Rus sold me my newly built home in late 2010. He made me feel very comfortable and walked me through the entire process from start to finish. I could always call him with any questions I had pertaining to the building of my home. I really enjoyed working with Rus and would recommend him to anyone looking for a new home. Thanks Rus for everything!