Seems easy enough – listing your home For Sale By Owner (or FSBO as those in the biz and lovers of Modern Family already know.) How hard could it be – throw a sign in the yard and wait for the phone to ring. You’ll sell in no time and save tons by not hiring a real estate agent!! Well, every blue moon the stars align and that happens. But for most it’s not what happens at all and in the end it costs the Seller time, money, and missed opportunities.
You know how I love a list, so here are just a few things a REALTOR® can do for you that may be more difficult to do for yourself:
Preparing your home prior to listing it. When I meet with clients to prepare their home to sell, I’m not just talking to them about paint color and taking down family photos, I’m scanning for noticeable issues which may catch the eye of an appraiser. REALTORS® are not necessarily inspectors or appraisers, but an experienced REALTOR® may notice potential problems. Addressing those issues early, or at least being prepared and having a plan, could save a transaction.
Photographs. Simply put – photos are a big deal. Most buyers begin the search for their new home by looking on the internet. If a home has no photos, it gets ignored. If a home has photos of poor quality, or the home hasn’t been properly prepared – not only does it get ignored, it leaves the buyer feeling negatively. Remember the old saying; You never get a second chance to make a first impression? There’s much more to it than snapping a few pictures with your phone.
Understanding how to price your home. This is a tough one but I’ll explain it like this: REALTORS® are not judging a home’s worth when suggesting a price range; they’re estimating the home’s market value. Experienced REALTORS® know they must consider not only the condition of a home, but also the most recent market data in order to provide a price range from which a list price should be determined. The reason for this is that if a home is financed, as most are, a bank ultimately has final approval on the loan amount. So while we may feel a property is worth one amount, we must be able to withstand the scrutiny of an appraiser who ultimately determines the market value. The best way to do that is to make sure your home is properly prepared, and to have verifiable documentation and data that will support the purchase price. There’s a lot there, and believe me, it’s tricky enough for experienced REALTORS®. You don’t want to go in to this phase alone.
Buyers don’t want the Seller present. Period. This can’t be overstated. I’ve seen it and heard it more times than I can count. Picture this: Seller is either a For Sale By Owner, or maybe they have a REALTOR® but they just happen to be at the home. Buyers arrive for the showing. Seller is eager to share all the greatest features so takes over the showing walking along with the Buyers, taking them to where they should look, telling them every nickel that was spent on every upgrade. Here’s the deal: Buyers hate that. No matter how kind and friendly Sellers are, most buyers avoid For Sale By Owner homes because they’re uncomfortable having direct contact with the Sellers. Buying a home is the biggest purchase most people make in their lives so they want the freedom to explore and be critical without the watchful eye, and ear, of the Seller.
This list could go on for pages. But these are just a few of the reasons working with a REALTOR® will actually save you money. If you’re interested in selling your home, and you’re not already working with a REALTOR®, I’d love to discuss more of what I can do for you. Give me a call, text, or email. Until next time! firstname.lastname@example.org 317/752.6331
By Angie Garard, talktotucker.com/angie.garard